Heartwood Advisory · Possibility, realized

Turn a proven program into a self-funding organization.

For established impact organizations, past the founding scramble and building the kind of strength serious funders look for.

Assess→Partner monthly→Add tools

Technology + operations

The tools, workflows, and automation that give people their time back, including making grant applications faster to pull together.

Systems · Automation

Organizational health

The human side of a durable organization: working directly with your team to strengthen how it runs, decides, and grows, and to raise the whole team's capability and capacity.

Team · Foundations

Funding diversification

So you're not relying on grants alone: new funders, some earned revenue where it fits, and a steadier funding mix.

Funders · Earned revenue

Whether you're a startup or a small business, I help you get from zero to one.

For the moment when the idea is proven but the operation isn't there yet.

If you're a startup

Early traction that needs to become a repeatable engine.

Diagnose→Build alongside→Run alongside

Go-to-market + user flow

Sharpen the motion and map the journey so acquisition and activation become a system, not a scramble.

Motion · Journey mapping

Partnerships + distribution

Build the partnership pipeline and distribution paths that unlock reach beyond direct effort.

Pipeline · Channels

Flash-team assembly

Stand up the right lean team, the operators and specialists, to run the motion once it's defined.

Right roles · Right people

If you're a small business, or buying one

Getting a real business off the ground, or into your hands, and set up to run.

Structure it right

Get the business set up on solid footing from day one.

Foundations

Stand out in your category

Find the angle that separates you from everyone else already doing it.

Positioning

Find your offering

When the offering isn't settled yet, shaping the idea into a clear product people will actually pay for.

Product strategy

About

About the founder

I built my career in strategy, partnerships, operations, and finance at Bloomberg, Netomi, Google, and Meta, across a venture-backed startup and global companies with the infrastructure to make big things run.

I started Heartwood Advisory to bring those learnings to organizations and founders who have the mission and the ideas but not that same infrastructure behind them. I focus on operational infrastructure, funding, and the revenue-generating activities that take you from idea to enduring.

— Ruth

For funds, accelerators, and enterprises

I also partner with a select few funds, accelerators, and enterprises on platform and programming work. Reach out if that's you.

A senior operator in your corner, here to scale your impact, support your growth, and make it sustainable.

Turn a proven program into a self-funding organization.

Whether you're a startup or a small business, I help you get from zero to one.

About the founder